Apple has officially launched the highly anticipated iPhone 17 Pro Max, bringing a significant design overhaul, innovative hardware upgrades, and new software intelligence. The flagship model was unveiled on September 9, 2025, alongside the rest of the iPhone 17 series, with pre-orders and global sales set to begin shortly after.
Launch Date and Pricing
The iPhone 17 Pro Max was launched on September 9, 2025, during Apple’s annual September event. Pre-orders started on the same day, and the official sales date is September 19, 2025. The flagship is priced at around $1,249 in the US and approximately ₹1,64,990 in India, with similar premium pricing in other global markets.
Design and Display
- The device introduces a bold new aluminium-plus-glass design, returning from the titanium frame last seen in recent Pro models, making it lighter and aiming to improve heat dissipation.
- It features a 6.9-inch ProMotion LTPO Super Retina XDR OLED display with slimmer bezels and a more compact dynamic island on the front for an immersive viewing experience.
- The rear houses a new rectangular camera island stretching across the device’s top, a major aesthetic shift over earlier generations.
- Color options include classic silver, black, navy blue, and a striking new orange finish.
Camera Upgrades
- The iPhone 17 Pro Max offers a 48MP triple camera array (wide, ultrawide, and telephoto), all with upgraded sensors.
- The telephoto lens now supports 5x optical zoom, a significant boost for photography enthusiasts, while ProRes video and advanced Dolby Vision HDR video recording remain core features
- Users also benefit from a larger 24MP front camera, variable aperture, improved LiDAR, and simultaneous front-and-back video recording modes
Performance and Battery
- Powered by the latest Apple A19 Pro chip, the iPhone 17 Pro Max brings a major leap in speed and efficiency, supported by 12GB RAM and starting at 256GB storage.
- The device runs iOS 26 with new Apple Intelligence features for enhanced on-device AI tasks and future app experiences.
- Battery capacity is rated at about 5,000 mAh, providing improved longevity, and the device boasts faster charging and a new vapor cooling chamber for extended high-performance use
Notable Features
- The Pro Max retains hallmark features like the Action Button and advanced camera controls, plus a next-generation Face ID setup, Ultra Wideband support, and Wi-Fi 7 connectivity
- It upholds IP68 dust and water resistance, stereo speakers, and robust durability enhancements with Apple’s newest Ceramic Shield glass.
- New colorways and material choices reflect a focus on aesthetics and user comfort.
The iPhone 17 Pro Max represents Apple’s biggest leap in years—a device focused on blending performance, photography, and intelligent design for power users and brand enthusiasts alike.
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