Royal Enfield Slashes Prices on 350cc Models: What’s Going On

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In September 2025, Royal Enfield announced that it will reduce prices on its 350cc lineup — including the Classic 350, Hunter 350, Meteor 350, Bullet 350, and related models. This change will take effect from 22nd September, and the company says it will pass on the full benefit of the recent Goods and Services Tax (GST) rate reduction to customers.


Why the Price Cut Happened

GST 2.0 Reform

  • The Indian government revised GST slabs under the GST 2.0 structure. Bikes up to 350cc will now attract 18% GST, down from 28% earlier.
  • Motorcycles above 350cc will see their GST rate increase (to 40%) as part of the same reform.

Royal Enfield’s Response

  • Royal Enfield has publicly committed to passing on the full benefit of this tax cut to its customers.
  • The move is aimed at making its 350cc “bread-and-butter” models more affordable, especially for first-time buyers.

How Much Lower Will Prices Be?

The price cuts will vary by model and variant. Estimates suggest savings of up to ₹22,000 for some of the higher-end or premium variants of the 350cc models.

Here’s a rough breakdown:

ModelApprox Current Ex-Showroom PriceApprox Price DropNew Estimated Price
Classic 350~ ₹1,97,000 – ₹2,34,972~ ₹18,000-₹22,000~ ₹1,77,000 – ₹2,11,000
Meteor 350~ ₹2,08,270 – ₹2,32,545~ ₹20,000-₹22,000~ ₹1,87,000 – ₹2,10,000
Hunter 350~ ₹1,50,000 – ₹1,82,000~ ₹14,000-₹18,000~ ₹1,35,000 – ₹1,64,000
Bullet 350~ ₹1,76,000 – ₹2,20,000Similar drop magnitude (~₹18,000-₹22,000)Adjusted accordingly

(Prices are ex-showroom, approximate, and may vary state-to-state depending on local taxes, cess, dealer mark-ups, etc.)


Implications & What It Means for Buyers

  • More accessible entry into the Royal Enfield brand — The price drop may encourage riders who were hesitating due to cost. The 350cc models are among RE’s highest volume machines.
  • Higher-end models get costlier — As GST on bikes above 350cc increases to 40%, buyers interested in the Himalayan, 650cc twins (Interceptor, Continental, etc.), and other large displacement models will face higher bills.
  • Benefit beyond just the price tag — Royal Enfield has said that services, apparel & accessories will also reflect the GST benefit, slightly reducing cost of ownership beyond just buying the bike.
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Things to Keep in Mind

  • The reduced GST rates (hence new lower prices) kick in from 22 September 2025. Bikes bought or invoices issued before that date will still be at the older (higher) rates.
  • Price cuts are estimates — actual new prices will depend on specific variant, city/ex-showroom rates, dealer add-ons, etc.
  • If you are considering buying a 350cc RE, waiting until after the 22nd might give you better deal. But with demand likely to increase, availability or waiting periods might change.

Conclusion

Royal Enfield’s move to cut prices on its 350cc models is a major win for customers. By passing on the GST reduction in full, the company is increasing affordability and likely hoping to widen its market share among younger or cost-sensitive buyers. For those looking to get a Classic 350, Meteor 350 or Hunter 350, this is an opportunity — but timing and variant choice will matter. On the flip side, buyers of larger displacement RE bikes should brace for price hikes.


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Vishnu Kumar
Vishnu Kumar Medukonduru completed study of B.Com & PG Diploma in Journalism. And a Senior journalist with over 26 years of experience across print, electronic, and digital media. Known for his sharp editorial instincts and deep understanding of public discourse, Vishnu has contributed to leading newsrooms in diverse roles—from field reporting and desk editing to content strategy and multimedia storytelling. His expertise spans a wide spectrum of topics including national affairs, international developments, health, finance, and educational content. Whether crafting breaking news or in-depth analysis, Vishnu brings clarity, credibility, and context to every piece he writes. A trusted voice in Indian journalism, he continues to shape narratives that inform, empower, and inspire readers across platforms.

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